Cerda-Zein Real Estate · Sell with CZRE
Sellers Guide.
Alameda & the East Bay, California
Strategy overview
Our home selling system is designed to
- Increase demand for your home
- Showcase your home
- Attract more buyers and work to secure multiple offers
- Earn you the highest sales price possible
- Stand out amongst the competition
- Maximize its exposure to all potential buyers
Pricing strategy
Price sets the size of your audience.
We will look at similar properties that fall into two categories — recently sold and currently for sale. Together, we will determine the current market price.
- +15%+10%
- +10%30%
- Market value60%
- −10%75%
- −15%95%
| Asking price vs. market | Share of buyers who will look |
|---|---|
| +15%+ | 10% |
| +10% | 30% |
| Market value | 60% |
| −10% | 75% |
| −15% | 95% |
Plan of action
Maximum exposure, strongest offer.
Our plan of action is designed to maximize your home's exposure and ultimately secure you the strongest offer based on price and terms.
Typical timeline
Pre-launch
- Updating property (if needed)
- Professional staging
- Professional photos
- Professional video
- Aggressively price to open market (recommend 10-20-30% below market value)
- Professional property website
Marketing
- Social media marketing (targeted)
- Top agent network marketing
- Direct text messages to top producers
- Direct marketing to lenders
- Direct marketing to out-of-area brokers (think SF, SV, SJ brokers)
- Professionally catered brokers tour
- Public open houses
- Private tours
Offers & escrow
- Set offer date
- Contact all interested parties to ensure their offer submittal
- If a preemptive offer is submitted, contact all interested parties
- Qualify all offers
- Negotiate the highest and best terms possible
- Keep you on a tight escrow timeline
- Close transaction
Concierge services
We cover the upfront costs.
After assessing your property's needs via a walkthrough, we work together to create opportunities to increase its value and profitability. We make the recommendations, get the bids, and front the cost of select services to revamp your property's appearance — preparing your home for an optimal launch to buyers looking for a move-in ready home.
- Deep cleaning
- Cosmetic renovations
- Staging
- Painting
- Landscaping
- Kitchen & bathroom updates
- New or refinished flooring
*Subject to property eligibility, project scope, and written approval. Approved costs are reimbursed from seller proceeds at closing.
Committed to your success.
Thinking about selling? Tell us about your home — we'll walk through how we'd position it, what to expect, and what it would cost. No commitment.